Panel: Embracing Complexity and Compliance in Modern UA

Mobile has matured and user acquisition teams are bombarded with endlessly nuanced opportunities and challenges. Automated creative optimisation, seemingly magical lookalike audiences, and machine learning-driven bidding are options we didn’t dream of in the early days, but now developers must harness these advances or be left in the dust. Meanwhile, developers can quickly turn to dust if they ignore the daunting scrutiny and regulations that encircle today’s industry. Our experienced panellists will share their tips on how to navigate and succeed in this new age.