Session: Levelling-up Player Acquisition on Facebook

This session will cover the following topics: –

Why do you need to structure your campaigns and audiences, and identify ways that can consolidate and simplify activity to empower Facebook to do the heavy optimisation work?

How to make the most out of your data, and decide how to incorporate that into decision making.

How to set your own KPIs using the advanced metrics and performance indicators.

How to measure and benchmark performance more accurately.