Session: Uplifting Ad Monetisation via Brand & Programmatic Campaigns in MENA [AdColony]

In this talk we will discuss the following:

• Rise of brand’s interest in programmatic buying
• Share of brand & programmatic campaigns in ad monetisation comparison between Tier 1 countries and MENA
• Ad monetisation strategies
• How to maximize eCPM and fill rate with brand & programmatic campaigns
• Choosing right ad networks for your inventory
• Whats next?