Keynote: Evolution of a mobile brand & how to attract users

This session will discuss the strategies Seriously, a mobile first entertainment company and creator of hit mobile game Best Fiends, has taken to attract a user base of over 27 million and unique approaches to user acquisition, such as leveraging YouTube celebrities and digital influencers.

For example, this past holiday season – one of the most challenging and competitive times for gaming apps to acquire and retain new users – Seriously enlisted 20 of the top YouTube stars and digital influencers (with different audiences, including PewDiePie, Hayes Grier, Rebecca Black and Markiplier), as well as The Ellen DeGeneres Show for its “Race Against Slime 2” competition benefiting various charities.

Seriously used in-game integrations within their holiday themed levels to encourage fans to play and compete for the charity team of their choice. In a few short weeks, the campaign resulted in an additional 2.6 million downloads of Best Fiends, 2.1 million daily active users reaching a peak of 35,000 downloads an hour, and 1,300,000 hours of gameplay each day.