From Marvel to Family Guy the Top Charts are filled with games built with licensed IP. Licensed IP acts as a great way to tap into existing communities but also adds layers of complexity to development and marketing. This panel will ask the experts to share their keys to success for acquiring users when working with major licensed IP with a focus on launch marketing.

Location: Date: June 28, 2016 Time: 3:20 pm - 3:50 pm Ryan-Lessard Ryan Lessard Sam-Chandola Sam Chandola Craig-Derrick Craig Derrick Tarrnie-Williams Tarrnie Williams