In a mobile ecosystem where free-to-use apps are king, it’s the ultimate form of retention: in-app purchases. But while only a small percent of users ever make an IAP, game developers have learned strategies which typically increase IAP rates by up to 20%. This talk by a longtime expert inmobile game revenue shares best practices for boosting IAP sales that other kinds of apps can learn from, such as optimizing paywalls, dynamic pricing, and global IAP tiering. It will also cover other means of driving acquisition and retention, including “feeder apps” and the integration of traditional marketing/pre-sales to an app-based economy.

Location: Date: June 28, 2016 Time: 3:00 pm - 3:20 pm William-Grosso William Grosso