Snapchat is a camera platform, with a communication edge. It’s a platform which has pioneered a new way of communicating for the mobile generation, and created an environment where our audience feels safe to be themselves, with their close friends. Over the past 3 years, Snapchat has invested in and developed stacks of tools that enable marketeers to scale their businesses. Sam Bevan, Snapchat’s International Head of Emerging, explains how to work across the continuously evolving and interconnected set of tools that share a common foundation for generating app installs, increasing revenue and exceeding your customers’ expectations. This session will be pulling on examples of different businesses of all shapes and sizes currently working with the platform.