HUAWEI Ads is a real time advertising marketplace tailored for HUAWEI devices. By integrating the underlying algorithms and architecture of HUAWEI devices, the platform provides unique and value driven ways to reach a global audience of over 700 million smartphone users.

The platform is open to media agencies and app publishers worldwide, and gives advertisers the ability to place ads across HUAWEI ecosystem including AppGallery, Petal Search and 1000s of third party apps. The platform also includes HUAWEI Ads publisher service, which allows developers to integrate HUAWEI Ads kit and generate additional revenue from their apps.