PG Connects and Helsinki Film Lab introduce new partner event linking games with TV, film, music and other arts.

• New addition to PGC Helsinki conference lineup
• Connecting game companies with cross-media parties from film, TV, music, animation, and beyond
• Featuring talks and panels on current and future challenges plus opportunities in the transmedial landscape
• Summit programme co-produced with Helsinki Film Lab
• Dedicated, curated matchmaking session to connect participating sectors

Tue, Oct 7, 2025

12:30 – 17:00 | Track Room 3

PG Connects is excited to unveil the Beyond Games: Transmedia Summit, its collaboration with the Helsinki Film Lab to bring some movie magic, animation insight and transmedia talk to the show on October 7, right after the Big Screen Gaming Summit.

Transmedia is one of the leading trends in the entertainment industry, from cross-media IP (with game franchises such as Super Mario, Minecraft and Sonic topping box offices, Fallout and The Last of Us scooping TV awards, and more), to sharing technology or technical insight (Epic’s Unreal and Unity tech, we’re looking at you), and entirely new experiences that blend different streams like the metaverse.

Finland, and the wider Nordics, are at the heart of these developments, with Sega actively quoting transmedia as one of the reasons to buy Rovio – adding Angry Birds to its stable of Sonic, Yakuza, Streets of Rage and other film-friendly brands.

Meanwhile, the likes of Supercell are busy crossing all the streams to bring top talent like John Cena, Chris Hemsworth, and Spongebob into crossovers and adverts for games, whilst also working on various plans to bring the Clashverse to different screens – with a Netflix animated series first up.

Running on its own stage, the event will feature several sub-tracks containing talks and panels with professionals and thought leaders from the transmedia sector. Gazing into a cross-medial future, discussions will revolve around challenges and opportunities relating to IP, shared technology, new business models, investment programmes, and more.

Matchmaking Session

Additionally, a curated matchmaking session will aim to connect all of the participating representatives from all sectors – registered ticket holders can apply via this page.

Ticket access

Beyond Games: Transmedia Summit will be accessible to all main PGC Helsinki ticket holders. (A separate summit-only ticket for cross-media industry is available.)

Meet our Beyond Games: Transmedia Summit speakers…