Enhance your games industry knowledge with these top tracks at PGC Helsinki 2023

Helsinki is well established as a mobile gaming production hub, driven by its robust technology sector, favourable government initiatives, and a flourishing startup environment. These factors have developed to further build the city as a prime destination not only for mobile, PC and console gaming development but also as key location within the industry for the emergence and growth of innovative technologies including AI, Web3 and virtual reality.

We’ll be covering all these topics along with the fundamentals of raising investment, launching and growing successful games and showcasing the tools and services that support them. Indeed, with content from over 200 speakers across multiple tracks, there will be something to inspire and inform all comers to the conference.

Our format is deliberately quick-fire to squeeze as much content as we can. Typically a single session will be around 20 minutes long, with 40-50 minutes allotted for the expert panels.


Ad Insights

In-game ads continue to play a pivotal role in studios’ monetization strategies, making them essential for success. Join us and gain valuable insights into the cutting-edge trends and expert advice in this field.

Stay ahead of the game by exploring the latest developments and optimising your approach to maximise revenue and player engagement. Don’t miss out on this opportunity!

Includes sessions from:

Filipp Karmanov
Black Snowflake Games

Júlia Planas

Hadar Telem


AI Advances

Machine learning and artificial intelligence (AI) are poised to revolutionise the games industry. From transforming art creation and scriptwriting to revolutionising programming techniques, these technologies will reshape how we create and communicate.

Embrace the power of AI and explore its endless possibilities to unlock new levels of innovation, efficiency, and expression in the realms of games. Prepare to embark on an exciting journey of limitless potential and redefine the boundaries of human imagination.

Includes sessions from:

Nasser Elmasri
Ludo World

Toby Smith
Telescope Labs


Alternative Revenue Models

Explore diverse strategies and innovative approaches designed to amplify and optimise your revenue generation capabilities, ultimately empowering you to unlock new avenues of financial prosperity.

Discover an array of alternative methods and their potential to maximise profitability and increase your overall revenue streams while leveraging innovative tactics and groundbreaking techniques.


Includes sessions from:

Uffe Flarup
Allison Bilas
Michael Mucci


Big Screen Gaming

PC and console gaming have experienced a surge in popularity and recognition. The gaming industry has seen huge growth in recent years as well as consistent disruption, even before COVID-19; from growth in digital sales of games and esports to free-to-play revenue model adoption, live streaming, and cloud gaming.

With new tools and technology though, more game developers and publishers are tuning into performance marketing. Learn about these changes and what PC and console game marketers should be doing now.


Includes sessions from:

Adam Smart

Pablo Jordi
Pikkukala Oy


Building on Blockchain

Gain a comprehensive understanding of the impact of blockchain on developers and unlock insights into this transformative technology.

Explore the intricacies of blockchain and discover how cryptocurrencies seamlessly integrate with the world of gaming. Acquire a deeper understanding of the potential applications and benefits of blockchain for developers, as well as its implications for the future of the gaming industry.

Stay ahead of the curve by immersing yourself in this revolutionary intersection of technology and gaming.

Includes sessions from:

Jari Pauna
Supremacy Games

Patrick McGrath
Moonlit Games


Finest Finland

Discover Finland’s hottest industry trends and gain valuable insight into the latest facts and figures. Explore beyond the borders to uncover a wealth of information, encompassing diverse sectors and cutting-edge developments.

Stay updated and informed with concise, relevant content that captures the essence of the ever-evolving games industry landscape.


Includes sessions from:

Jussi Tähtinen
Nitro Games

Elina Tyynelä
Neogames Finland
Teemu Kokkonen
Finnish Game Jam


Global Trends

Embark on a journey that spans across continents, as we present you with an expansive view of the games industry’s latest trends, facts, figures, and insights from around the world. Delve into the dynamic landscapes of both the East and the West, gaining a comprehensive understanding of regional nuances, market dynamics, and emerging opportunities.

Stay informed and inspired by the diverse and ever-evolving global games industry, ensuring you remain at the forefront of this thrilling and vibrant ecosystem.

Includes sessions from:

Tuomas Pelkonen
Nordia Attorneys at Law

Isabel Davies
Wiggin LLP


Incredible Indies

Discover essential strategies and insights on not just surviving but thriving as a smaller studio in the fiercely competitive games development landscape of today.

Learn how to leverage your strengths, cultivate a unique identity, and differentiate yourself in the market.

Explore effective techniques, smart resource management, and innovative approaches to game design. Arm yourself with the knowledge and tools to carve out a successful path for your studio in the dynamic games industry.

Includes sessions from:

Russell Anderson
Outplay Entertainment

Eliza Jappinen
Visible Realms

Olli Rundgren
Psyon Games


Industry Visions & Values

Uncover the skills to building a stronger and more inclusive games industry, as we aspire to create a positive future for all. Explore strategies for fostering diversity, promoting ethical practices, and prioritising player well-being.

Embrace a culture of inclusivity, collaboration, and responsible game development. Together, let’s shape a brighter future where the games industry serves as a force for good, bringing joy, entertainment, and meaningful experiences to players worldwide.

Includes sessions from:

Satu Ahlman
Saga Performance

Eija Mäkirintala


Mastering Multiplayer

Multiplayer games continue to dominate the charts, captivating gamers worldwide. To excel in this fiercely competitive landscape, consider these essential tips, cutting-edge technology, and the secrets for success.

Master the art of teamwork, leverage innovative game mechanics, harness the power of cloud gaming, embrace cross-platform compatibility, and deliver a seamless, immersive experience.

Unleash your potential and conquer the multiplayer arena!


Includes sessions from:

Christof Wegmann
Chris Hong
Timothee Engel
TheoTime Dev



Unleash the full potential of cutting-edge advertising formats, in-app purchases (IAPs), and other groundbreaking monetization developments in this specialised track.

Stay ahead of the curve by exploring the latest advancements in targeted advertising, optimising IAP strategies, and leveraging innovative monetization models.

Discover the keys to effectively monetize your games and maximise revenue streams, ensuring long-term success and profitability in an ever-evolving industry landscape.


Includes sessions from:

Oxana Fomina
Gradient Universe

Athena Peters
Rainbow Unicorn Games


Show Me The Money

Stay updated on the latest trends in the world of investment and gain practical insights on how to secure impactful funding for your business.

Explore strategies to attract investors, navigate funding options, and make informed financial decisions.

Join us to unlock the keys to funding success and discover the latest trends as the games industry goes through this turbulent period.

Includes sessions from:

Jeferson Valadares
Fortis Games

Joakim Achren
Elite Game Developers
Samuli Syvähuoko
Sisu Game Ventures


The Developer Toolkit

Experts in game development will share their insights into the essential tools, software, and processes that are crucial for creating high-quality games, as well as tips for optimizing workflows and collaborating effectively as a team.

Includes sessions from:

Mo Fadl
Bright Star Studios

Philipp Zent


The Growth Track

In addition to mastering gameplay mechanics, understanding user acquisition and retention techniques is crucial for growing your game.

Gain essential insights into effective strategies on how to grow your business in adverse and new environments, optimise your game’s user interface, and continuously analyse player feedback.

With these strategies for expanding into new territories and adapting to changing market conditions, you can attract and retain a dedicated player base, ensuring steady growth and success for your game.


Includes sessions from:

Konstantin Elgazin

Lakhvir Takhar
Robot Teddy


Virtual Visions

Dive into the immersive world of virtual reality and augmented reality. Back in the limelight again following the Apple Vision Pro announcement, the VR/AR/XR scene has never been more exciting.

In this track, we embark on a transformative journey through the latest advancements and groundbreaking applications, exploring cutting-edge insights that will redefine the possibilities of this rapidly evolving technology landscape.

Includes sessions from:

Ziad Jarrar

Jon Hibbins

Petri Rajahalme
FOV Ventures


Web3 Wonders

Discover what lies ahead for the blockchain gaming scene and delve into the transformative techniques and strategies shaping this freshly-invigorated market.

Ownership, decentralisation, NFTs and more: elevate your gaming strategy with talks and panels covering web3 technology, and hear from experts who are shaping the way games are played and monetised.

Includes sessions from:

Paul Flanagan
Creative Mobile

Mirela Moldovan
Marja Konttinen
Transparent Eyeball


Live Ops landscape

The world of live ops is rapidly evolving, and games companies must adapt their approach to keep up.

This track highlights the need for improving and updating to maintain ongoing engagement with online communities, and shares helpful ways to keep players coming back for more, ensuring that games continue to thrive in the long term.

Includes sessions from:

Alon Dayan

Marina Roglic


Game Maker Insights

Immerse yourself in real-world case studies from the forefront of the industry, delving into diverse areas such as game design, audio production, character design, user experience (UX), and narrative development.

Gain valuable insights from these practical examples that showcase successful approaches, innovative techniques, and effective strategies employed by industry professionals. Expand your knowledge and stay inspired by the experiences shared by experts in these key domains of game development and design.

Includes sessions from:

Ruslana Kruchek
VP Production

Isaque Sanches
Ubisoft Redlynx

Charly Harbord
Global Game Jam


East Meets West

East Meets West is your opportunity to learn about the game industry across the world. this track will provide an insight into the trends, techniques and potential troubles of the hottest markets.

Should you focus on US & Europe or turn your attention to Latin America, Asia and MENA regions? Take a tour of the global mobile gaming landscape – taking in development, business and data along the way.


Includes sessions from:

Spencer Ma
Carry 1st

Ahmed Sharif
Yolanda Huang


Publishing Power

Explore the challenges and opportunities of games publishing.

Including insights into the unique cultural and regulatory considerations of global regions, as well as strategies for navigating these challenges and maximising revenue potential to get the most out of your publishing deal and take your game’s launch to the next level.

Includes sessions from:

Teemu Haila
Maja From Andersen
Funday Games
Chris O’Kelly