Let’s get social!
PG Connects introduces new partner event linking games with TV, film, music and other arts
Tuesday, Jan 20, 2026
09:00 – 17:00 | Barbican Centre (5 minutes’ walk from The Brewery)
The global creative industries will converge in January for the first ever UK-based Beyond Games: Transmedia Summit, as 3,000 international creative professionals come to London.
Running alongside PG Connects London, the UK’s largest b2b games industry conference, this one-day event will invite studios such as Warner Bros and BBC, musicians from bands like Therapy?, actors such as Tom McKay, plus hundreds more professionals from creative fields, alongside world-conquering games companies such as Supercell, Rovio, and Ubisoft to share insights, discuss latest trends and techniques, and explore ways to collaborate and do business.
The mission is to establish Beyond Games: Transmedia Summit as a regular feature of the PGC calendar and to position PGC London as the UK’s premier connection point for games and the wider media industries, creating opportunities for collaboration, co-production, and investment across creative sectors.
We feel the opportunities for collaboration, learning, and ultimately business dealings between games and other creative industries are still in their early stages. Which is precisely why we are delivering the Transmedia Summit alongside the UK’s largest b2b games industry event.
Expect talks and panels featuring insights from experts across games, film, TV, and music in a dedicated auditorium within the celebrated Barbican event space.
Ticket access
Beyond Games: Transmedia Summit is a partner event of PGC London and access is included as part of the PGC London ticket. (A separate summit-only ticket for cross-media industry is available.)
- New addition to PGC London conference lineup
- Connecting game companies with cross-media parties from film, TV, music, animation, and beyond
- Explore the future of shared IP and cross-media storytelling
- Examine collaborations across games, film, TV, music, and beyond
- Discuss technological convergence (engines, tools, and production pipelines)
- Highlight investment and partnership opportunities between sectors
Meet some of our Beyond Games: Transmedia Summit speakers…
The tracks for 2026 include…
Crossmedia Collaboration
MULTIMEDIA COLLABORATION: Extracting the very best from transmedia partnerships.
00:00–00:00 | Track Room X
Shining a spotlight on practical examples of professionals and companies from the film, TV, animation and music industries who have already made the leap into games. This track will offer insights into the opportunities and the realities for other creative industries to use their skillsets in the ever-growing gaming world.
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IP Integration
LEARNING TO MAXIMISE IP: The fundamentals of integrating IP without alienating your audience.
00:00–00:00 | Track Room X
Intellectual Property is the crown jewel of any creative project, but how can you protect its integrity and ‘shine’ when you look to move into new platforms (be that into or out of games).
This track will cover topics relating to the translation of IP onto different media platforms and maintenance of an effective, successful narrative and design approach – suitably adapted for the chosen medium – to ensure audience satisfaction and engagement.
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Digital Dealmaking
CRUCIAL BUSINESS KNOWHOW: Raising funds, sorting paperwork & running the business.
00:00–00:00 | Track Room X
Having the best creative skills or an amazing IP doesn’t automatically convert into having the best studio. Raising capital and operating a business successfully requires the implementation of acquired knowhow and processes, affecting everything from the core vision to team make-up to financial management and beyond – this track will cover the fundamentals relating to funding and running a creative outfit in 2026.
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The Big Picture
THE FUTURE OF ENTERTAINMENT: Exploring the opportunities that lie ahead for the transmedia space.
00:00–00:00 | Track Room X
Cross-media collaborations aren’t new, but the entertainment sector has also evolved far, far beyond ‘Street Fighter starring Jean-Claude Van Damme’ territory. The current scene hurricane kicks its dubious past in the face, filled as it is with thrilling examples of game IP conversions across TV, film, animation, books, music and beyond. But what of the next opportunities as we look to the future evolution of this sector?
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Meet our Beyond Games: Transmedia Summit speakers…
