Reactional Music

Reactional’s Music Engine increases installs and player engagement by integrating globally recognised commercial music directly into gameplay and playable ads. Instant access to hit tracks materially improves UA efficiency, driving more installs for every dollar spent.

Reactional removes both legal and technical friction through an innovative licensing model based on a percentage of ad spend. Its scalable technology enables developers to instantly re-skin playable ads or gameplay with commercial music, while maintaining real-time reactivity so the experience always stays perfectly in sync with the track.