Jagex entered PocketGamer.biz’s Top 50 Game Maker list for the first-time last year off the back of one game: Old School RuneScape. Replicating the iconic MMORPG’s full experience on mobile, Jagex was a pioneer in transferring a game with a monthly subscription model from desktop to iOS and Android. Steve Tarry, Head of UA at Jagex, discusses the go-to-market plan, including an early access programme on Google Play and the benefits of a Pre Order campaign on the App Store. He’ll cover the difference and similarities of the desktop UA funnel versus the mobile one, and provide learnings around surfacing subscription with players, the effects of running a free trial for players prior to subscribing, and why implementing a retention strategy is a key priority.

Location: Date: January 20, 2020 Time: 2:20 pm - 2:40 pm Steve Tarry Head of User Acquisition Jagex Steve Tarry
Session: Minimal Design, Maximum Impact: Puzzle Game Design in Hypercasual Games
Session: Live Services Boosting Multiplayer Games [Microsoft]