Enhance your games industry knowledge with these top tracks at PGC London 2024
Pocket Gamer Connects London 2024 will see a return to the popular Brewery venue, and marks the start of a year of celebration of 10 years of PG Connects conferences that will tour the world including San Francisco, Helsinki and Dubai.
Although our roots are in mobile, this conference will take in everything: Android and iOS, PC and console, blockchain, the metaverse, XR and more will be covered across multiple track rooms.
Our speakers and panellists will share their expert insight on everything from studio basics to investment ideas, influencer promotion, disruptive technologies, user acquisition and plenty of other topics that will boost your business. You will join a true cross-section of the games industry, from fresh-faced indie designers to experienced CEOs and investors all looking to make new connections and do business.
We’ll be covering all these topics along with the fundamentals of raising investment, launching and growing successful games and showcasing the tools and services that support them. Indeed, with over 42 hours of content from 200+ speakers across 29 tracks, there will be something to inspire and inform all comers to the conference.
Our format is deliberately quick-fire to squeeze as much content as we can. Typically a single session will be around 20 minutes long, with 40-50 minutes allotted for the expert panels.
Ad Insights
In-game ads continue to play a pivotal role in studios’ monetization strategies, making them essential for success. Join us and gain valuable insights into the cutting-edge trends and expert advice in this field.
Stay ahead of the game by exploring the latest developments and optimising your approach to maximise revenue and player engagement. Don’t miss out on this opportunity!
SPONSORED BY
Includes sessions from:
Felix Braberg
Consultant
Maor Sadra
INCRMNTAL
Gavin Grady
Avid Games
AI Advances
Machine learning and artificial intelligence (AI) are poised to revolutionise the games industry. From transforming art creation and scriptwriting to revolutionising programming techniques, these technologies will reshape how we create and communicate.
Embrace the power of AI and explore its endless possibilities to unlock new levels of innovation, efficiency, and expression in the realms of games. Prepare to embark on an exciting journey of limitless potential and redefine the boundaries of human imagination.
SPONSORED BY
Includes sessions from:
Oded Sharon
Corbomite Games
Davy Chadwick
PopScreen Games
Toby Smith
Telescope Labs
Alternative Revenue Models
Explore diverse strategies and innovative approaches designed to amplify and optimise your revenue generation capabilities, ultimately empowering you to unlock new avenues of financial prosperity.
Discover an array of alternative methods and their potential to maximise profitability and increase your overall revenue streams while leveraging innovative tactics and groundbreaking techniques.
SPONSORED BY
Includes sessions from:
Lakhvir Takhar
Robot Teddy
Kay Gruenwoldt
Nine66
Audience Accelerator
Discover the most effective growth, user acquisition (UA), and marketing techniques to take your game to the next level.
From optimizing your app store listings to running paid campaigns, this track will equip you with the tools you need to attract more users, increase engagement, and drive revenue.
SPONSORED BY
Includes sessions from:
Gabe Lewis
Mistplay
Gustav Pastucha
Pixel Federation
Itai Raveh
Uplifted
Big Screen Gaming
PC and console gaming have experienced a surge in popularity and recognition. The gaming industry has seen huge growth in recent years as well as consistent disruption, even before COVID-19; from growth in digital sales of games and esports to free-to-play revenue model adoption, live streaming, and cloud gaming.
With new tools and technology though, more game developers and publishers are tuning into performance marketing. Learn about these changes and what PC and console game marketers should be doing now.
SPONSORED BY
Includes sessions from:
Joanna Haslam
Snap Finger Click
Solon Bucholtz
LBC Studios
Marion Finnigan
Xbox
Building on Blockchain
Gain a comprehensive understanding of the impact of blockchain on developers and unlock insights into this transformative technology. Explore the intricacies of blockchain and discover how cryptocurrencies seamlessly integrate with the world of gaming.
Acquire a deeper understanding of the potential applications and benefits of blockchain for developers, as well as its implications for the future of the gaming industry. Stay ahead of the curve by immersing yourself in this revolutionary intersection of technology and gaming.
SPONSORED BY
Includes sessions from:
Jon Jordan
BlockchainGamer.biz
Creative Kingdom
Hear from the UK’s top games companies on the creative insights and industry trends shaping the future of gaming.
This session will feature presentations and discussions on the latest developments in game design, user experience, and technology from the most innovative minds in the British games industry.
SPONSORED BY
Includes sessions from:
Akin Babayigit
Tripledot Studios
Carolin Krenzer
Trailmix
Digital Policy Decoded
Stay informed in the ever-evolving media realm following the enactment of pivotal regulations such as the Digital Services Act and Digital Markets Act.
Adapt your strategies to comply with these transformative legislations, ensuring a comprehensive understanding of their implications on digital services and market dynamics. Stay ahead by navigating the complex landscape shaped by these regulatory milestones.
SPONSORED BY
Includes sessions from:
John Brunning
Fieldfisher
Future Formats
Explore the future of games, where ground-breaking technologies like AI, Metaverse, and web3 redefine the industry landscape. Delve into discussions about the transformative power of these innovations, unravelling their potential dominance and anticipating the ripple effects on the games eco-system.
This track scrutinises the dynamic interplay of emerging technologies, offering insights into the multifaceted evolution that awaits the games landscape.
SPONSORED BY
Includes sessions from:
James Hursthouse
Greenstone Initiatives
Paul Flanagan
Creative Mobile
Jari Pauna
Supremacy Games
Game Dev Stories
Get inspired by the firsthand experiences of games developers as they share their latest projects, groundbreaking innovations, and invaluable lessons learned throughout their journey.
Gain exclusive insights into their creative process, discover the innovative solutions they’ve implemented, and uncover the wisdom they’ve gained along the way. Don’t miss the opportunity to learn from the best in the industry and fuel your own path to success in game development.
SPONSORED BY
Includes sessions from:
Marie-Anne Hachey
THREAKS
Charly Harbord
Global Game Jam
Maria Sayans
ustwo games
Game Maker Insights
Immerse yourself in real-world case studies from the forefront of the industry, delving into diverse areas such as game design, audio production, character design, user experience (UX), and narrative development.
Gain valuable insights from these practical examples that showcase successful approaches, innovative techniques, and effective strategies employed by industry professionals. Expand your knowledge and stay inspired by the experiences shared by experts in these key domains of game development and design.
SPONSORED BY
Includes sessions from:
Steve Bromley
gamesuserresearch.com
Greg Lee
Team Terrible
Erik Bylund
LootLocker
Global Trends
Embark on a journey that spans across continents, as we present you with an expansive view of the games industry’s latest trends, facts, figures, and insights from around the world.
Delve into the dynamic landscapes of both the East and the West, gaining a comprehensive understanding of regional nuances, market dynamics, and emerging opportunities. Stay informed and inspired by the diverse and ever-evolving global games industry, ensuring you remain at the forefront of this thrilling and vibrant ecosystem.
SPONSORED BY
Includes sessions from:
Miikka Luotio
Appcharge
Layla Amir-Soleymani
Newzoo
Simay Dinc
Recontact Digital Arts
Hybrid Casual Hype
Hybrid casual games combine the simplicity of hyper casual games with the depth and progression of casual games. This track will delve into this emerging genre, exploring its unique features, best practices, and potential longevity.
From innovative monetization models to new gameplay mechanics, gain insight into the exciting world of hybrid casual games and what the future holds for this burgeoning trend.
SPONSORED BY
Includes sessions from:
Xxxx Xxxxxx
Xxxxxxx
Xxx Xxxxxxxx
Xxxx Xxxxx
Xxxx Xxxxxx
Xxxxxxx
Incredible Indies
Discover essential strategies and insights on not just surviving but thriving as a smaller studio in the fiercely competitive games development landscape of today.
Learn how to leverage your strengths, cultivate a unique identity, and differentiate yourself in the market. Explore effective techniques, smart resource management, and innovative approaches to game design. Arm yourself with the knowledge and tools to carve out a successful path for your studio in the dynamic games industry.
SPONSORED BY
Includes sessions from:
Stuart De Ville
Game Dev London & Fribbly Games
Eray Dinc
Recontact Digital Arts
Sophie Atkin
Modern Wolf
Industry Visions & Values
Uncover the skills to building a stronger and more inclusive games industry, as we aspire to create a positive future for all. Explore strategies for fostering diversity, promoting ethical practices, and prioritising player well-being.
Embrace a culture of inclusivity, collaboration, and responsible game development. Together, let’s shape a brighter future where the games industry serves as a force for good, bringing joy, entertainment, and meaningful experiences to players worldwide.
SPONSORED BY
Includes sessions from:
Celine Pasula
Ubisoft RedLynx
Sophie Vo
Rise and Play
Tracy Clark
Sega Hardlight
IP Unlocked
Delve into the intricate landscape of licensing and navigating the potential pitfalls associated with working with intellectual property. Uncover the key strategies for harnessing the immense global influence wielded by major franchises.
Whether it’s unlocking opportunities or sidestepping challenges, gain insights into maximizing the power and potential inherent in intellectual property collaborations, and understand the dynamics shaping the expansive world of big franchises.
SPONSORED BY
Includes sessions from:
Markus Vahtola
Fingersoft
Simon Hade
Space Ape Games
Owen Rees
Games Workshop
Live Ops Landscape
The world of live ops is rapidly evolving, and games companies must adapt their approach to keep up.
This track highlights the need for improving and updating to maintain ongoing engagement with online communities, and shares helpful ways to keep players coming back for more, ensuring that games continue to thrive in the long term.
SPONSORED BY
Includes sessions from:
Peter Gerson
Keywords Studios
Vladyslav Oboronko
SYBO
Sebastian Brant
Huuuge Games
Marketing Mavens
Learn the latest tactics and best practices for marketing from the thought leaders and agencies that are revolutionizing the industry.
From targeting specific audiences to creating engaging content, this track will equip you with the skills and knowledge you need to take your marketing strategy to the next level.
SPONSORED BY
Includes sessions from:
Elina Arponen
Quicksave Interactive
Danil Moskovoy
Tripledot Studios
Roberto Kusabbi
King
Master the Multiplayer
Multiplayer games continue to dominate the charts, captivating gamers worldwide. To excel in this fiercely competitive landscape, consider these essential tips, cutting-edge technology, and the secrets for success.
Master the art of teamwork, leverage innovative game mechanics, harness the power of cloud gaming, embrace cross-platform compatibility, and deliver a seamless, immersive experience. Unleash your potential and conquer the multiplayer arena!
SPONSORED BY
Includes sessions from:
Chris Hong
CosmoUniverse
Mobile Evolution
Embark on a comprehensive exploration of the ever-evolving mobile landscape, where user acquisition strategies are in a constant state of flux. Seamlessly navigate through dynamic changes, strategically positioning your titles for market success.
In this rapidly shifting mobile ecosystem, staying ahead is paramount. Adopt agile strategies that not only adapt but also anticipate changes, securing a resilient and influential presence amidst the intricate tapestry of the mobile market’s continual evolution.
SPONSORED BY
Includes sessions from:
Monetiser
Unleash the full potential of cutting-edge advertising formats, in-app purchases (IAPs), and other groundbreaking monetization developments in this specialised track. Stay ahead of the curve by exploring the latest advancements in targeted advertising, optimising IAP strategies, and leveraging innovative monetization models. Discover the keys to effectively monetize your games and maximise revenue streams, ensuring long-term success and profitability in an ever-evolving industry landscape.
SPONSORED BY
Includes sessions from:
Jakub Remiar
Two & Half Gamers
Tony Markov
FastSpring
Luke Ritchie
Reactional Music
Publishing Power
Explore the challenges and opportunities of games publishing. Including insights into the unique cultural and regulatory considerations of global regions, as well as strategies for navigating these challenges and maximising revenue potential to get the most out of your publishing deal and take your game’s launch to the next level.
SPONSORED BY
Includes sessions from:
Bobby Wertheim
Kando Factory
Brian Chadwick
Devolver Digital
Taewon Yun
Super Evil Megacorp
Recruit and Restart
Industry experts share the latest strategies and best practices for attracting, recruiting, and retaining top talent.
From promoting diversity and inclusion to effective talent acquisition and retention strategies, this track will provide valuable insights on how to build a thriving and sustainable workforce. Additionally, attendees will learn how to effectively navigate setbacks and return to growth, with a focus on resilience and adaptability.
SPONSORED BY
Includes sessions from:
Christina Barleben
Thoughtfish
Susan Cummings
Tiny Rebel
Paul Leishman
Team Terrible
Show Me The Money
Stay updated on the latest trends in the world of investment and gain practical insights on how to secure impactful funding for your business.
Explore strategies to attract investors, navigate funding options, and make informed financial decisions. Join us to unlock the keys to funding success and discover the latest trends as the games industry goes through this turbulent period.
SPONSORED BY
Includes sessions from:
Paul Thorpe
Taylor Wessing
Jim Ying
CVCapital
Matthew Buxton
MYSTiC Games
The Developer Toolkit
Gain valuable expertise from game development professionals as they divulge insights into pivotal tools, software, and methodologies vital for crafting top-tier games.
Unlock optimization techniques, efficient workflows, and adept teamwork advice for ensuring excellence in game creation.
SPONSORED BY
Includes sessions from:
Greta Septinia
King
Stuart Muckley
Code Wizards
Carlos Estigarribia
Kokku
The Growth Track
In addition to mastering gameplay mechanics, understanding user acquisition and retention techniques is crucial for growing your game. Gain essential insights into effective strategies on how to grow your business in adverse and new environments, optimise your game’s user interface, and continuously analyse player feedback.
With these strategies for expanding into new territories and adapting to changing market conditions, you can attract and retain a dedicated player base, ensuring steady growth and success for your game.
SPONSORED BY
Includes sessions from:
Enric Pedro
Tilting Point
Gus Viegas
Cosmic Lounge
Shalom Michaeli
Digital Turbine
UGC Update
Embark on a journey into the dynamic world of user generated content (UGC)! On this new track, you’ll find illuminating talks and panels exploring why UGC stands as a cornerstone of modern games.
Learn effective strategies to nurture and celebrate UGC within your games, fostering a vibrant and engaged community of creators. Gain inspiration from standout examples of games that have mastered the art of UGC integration. Stay at the forefront of trends around the escalating prevalence of UGC in the contemporary gaming ecosystem.
Elevate your game development journey with insights that empower you to embrace and amplify the creativity of your user base.
SPONSORED BY
Includes sessions from:
Jupiter Hadley
Toya Play Studio
Adam Capps
Roblox
Andrew Douthwaite
Dubit
Virtual Visions
Dive into the immersive world of virtual reality and augmented reality. Back in the limelight again following the Apple Vision Pro announcement, the VR/AR/XR scene has never been more exciting.
In this track, we embark on a transformative journey through the latest advancements and groundbreaking applications, exploring cutting-edge insights that will redefine the possibilities of this rapidly evolving technology landscape.
SPONSORED BY
Includes sessions from:
Serg Kharchenko
CM Games
Bobby Thandi
XR Games
Jon Hibbins
Psytec Games Ltd
Web 3 Wonders
Discover what lies ahead for the blockchain gaming scene and delve into the transformative techniques and strategies shaping this freshly-invigorated market.
Ownership, decentralisation, NFTs and more: elevate your gaming strategy with talks and panels covering web3 technology, and hear from experts who are shaping the way games are played and monetised.
SPONSORED BY
Includes sessions from:
Paul West
Fumb Games
David Amor
Playmint
Ronan Sandford
Etherplay
Webstore Wizardry
Discover the growing significance of webstores and how they can play a pivotal role in the industry. We’ll uncover valuable insights on how game creators can leverage these platforms to monetise their creations.
You’ll gain a deeper understanding of how online stores integrate with the current gaming ecosystem, including in-app purchases and official app stores, and receive actionable tips on optimising your presence in the webstore landscape, ensuring a successful and rewarding experience for both creators and players.
SPONSORED BY
Includes sessions from:
Manuel G.Somonte
Ten Square Games
Miikka Luotio
Appcharge
Ken Go
DECA Games
