Enhance your games industry knowledge with these top tracks at PGC London 2024

Pocket Gamer Connects London 2024 will see a return to the popular Brewery venue, and marks the start of a year of celebration of 10 years of PG Connects conferences that will tour the world including San Francisco, Helsinki and Dubai.

Although our roots are in mobile, this conference will take in everything: Android and iOS, PC and console, blockchain, the metaverse, XR and more will be covered across multiple track rooms.

Our speakers and panellists will share their expert insight on everything from studio basics to investment ideas, influencer promotion, disruptive technologies, user acquisition and plenty of other topics that will boost your business. You will join a true cross-section of the games industry, from fresh-faced indie designers to experienced CEOs and investors all looking to make new connections and do business.

We’ll be covering all these topics along with the fundamentals of raising investment, launching and growing successful games and showcasing the tools and services that support them. Indeed, with over 42 hours of content from 200+ speakers across 29 tracks, there will be something to inspire and inform all comers to the conference.

Our format is deliberately quick-fire to squeeze as much content as we can. Typically a single session will be around 20 minutes long, with 40-50 minutes allotted for the expert panels.


Ad Insights

In-game ads continue to play a pivotal role in studios’ monetization strategies, making them essential for success. Join us and gain valuable insights into the cutting-edge trends and expert advice in this field.

Stay ahead of the game by exploring the latest developments and optimising your approach to maximise revenue and player engagement. Don’t miss out on this opportunity!


AI Advances

Machine learning and artificial intelligence (AI) are poised to revolutionise the games industry. From transforming art creation and scriptwriting to revolutionising programming techniques, these technologies will reshape how we create and communicate.

Embrace the power of AI and explore its endless possibilities to unlock new levels of innovation, efficiency, and expression in the realms of games. Prepare to embark on an exciting journey of limitless potential and redefine the boundaries of human imagination.



Alternative Revenue Models

Explore diverse strategies and innovative approaches designed to amplify and optimise your revenue generation capabilities, ultimately empowering you to unlock new avenues of financial prosperity.

Discover an array of alternative methods and their potential to maximise profitability and increase your overall revenue streams while leveraging innovative tactics and groundbreaking techniques.


Audience Accelerator

Discover the most effective growth, user acquisition (UA), and marketing techniques to take your game to the next level.

From optimizing your app store listings to running paid campaigns, this track will equip you with the tools you need to attract more users, increase engagement, and drive revenue.



Big Screen Gaming

PC and console gaming have experienced a surge in popularity and recognition. The gaming industry has seen huge growth in recent years as well as consistent disruption, even before COVID-19; from growth in digital sales of games and esports to free-to-play revenue model adoption, live streaming, and cloud gaming.

With new tools and technology though, more game developers and publishers are tuning into performance marketing. Learn about these changes and what PC and console game marketers should be doing now.


Building on Blockchain

Gain a comprehensive understanding of the impact of blockchain on developers and unlock insights into this transformative technology. Explore the intricacies of blockchain and discover how cryptocurrencies seamlessly integrate with the world of gaming.

Acquire a deeper understanding of the potential applications and benefits of blockchain for developers, as well as its implications for the future of the gaming industry. Stay ahead of the curve by immersing yourself in this revolutionary intersection of technology and gaming.


Creative Kingdom

Hear from the UK’s top games companies on the creative insights and industry trends shaping the future of gaming.

This session will feature presentations and discussions on the latest developments in game design, user experience, and technology from the most innovative minds in the British games industry.


Digital Policy Decoded

Stay informed in the ever-evolving media realm following the enactment of pivotal regulations such as the Digital Services Act and Digital Markets Act.

Adapt your strategies to comply with these transformative legislations, ensuring a comprehensive understanding of their implications on digital services and market dynamics. Stay ahead by navigating the complex landscape shaped by these regulatory milestones.


Future Formats

Explore the future of games, where ground-breaking technologies like AI, Metaverse, and web3 redefine the industry landscape. Delve into discussions about the transformative power of these innovations, unravelling their potential dominance and anticipating the ripple effects on the games eco-system.

This track scrutinises the dynamic interplay of emerging technologies, offering insights into the multifaceted evolution that awaits the games landscape.


Game Dev Stories

Get inspired by the firsthand experiences of games developers as they share their latest projects, groundbreaking innovations, and invaluable lessons learned throughout their journey.

Gain exclusive insights into their creative process, discover the innovative solutions they’ve implemented, and uncover the wisdom they’ve gained along the way. Don’t miss the opportunity to learn from the best in the industry and fuel your own path to success in game development.


Game Maker Insights

Immerse yourself in real-world case studies from the forefront of the industry, delving into diverse areas such as game design, audio production, character design, user experience (UX), and narrative development.

Gain valuable insights from these practical examples that showcase successful approaches, innovative techniques, and effective strategies employed by industry professionals. Expand your knowledge and stay inspired by the experiences shared by experts in these key domains of game development and design.


Global Trends

Embark on a journey that spans across continents, as we present you with an expansive view of the games industry’s latest trends, facts, figures, and insights from around the world.

Delve into the dynamic landscapes of both the East and the West, gaining a comprehensive understanding of regional nuances, market dynamics, and emerging opportunities. Stay informed and inspired by the diverse and ever-evolving global games industry, ensuring you remain at the forefront of this thrilling and vibrant ecosystem.



Hybrid Casual Hype

Hybrid casual games combine the simplicity of hyper casual games with the depth and progression of casual games. This track will delve into this emerging genre, exploring its unique features, best practices, and potential longevity.

From innovative monetization models to new gameplay mechanics, gain insight into the exciting world of hybrid casual games and what the future holds for this burgeoning trend.


Incredible Indies

Discover essential strategies and insights on not just surviving but thriving as a smaller studio in the fiercely competitive games development landscape of today.

Learn how to leverage your strengths, cultivate a unique identity, and differentiate yourself in the market. Explore effective techniques, smart resource management, and innovative approaches to game design. Arm yourself with the knowledge and tools to carve out a successful path for your studio in the dynamic games industry.


Industry Visions & Values

Uncover the skills to building a stronger and more inclusive games industry, as we aspire to create a positive future for all. Explore strategies for fostering diversity, promoting ethical practices, and prioritising player well-being.

Embrace a culture of inclusivity, collaboration, and responsible game development. Together, let’s shape a brighter future where the games industry serves as a force for good, bringing joy, entertainment, and meaningful experiences to players worldwide.



IP Unlocked

Delve into the intricate landscape of licensing and navigating the potential pitfalls associated with working with intellectual property. Uncover the key strategies for harnessing the immense global influence wielded by major franchises.

Whether it’s unlocking opportunities or sidestepping challenges, gain insights into maximizing the power and potential inherent in intellectual property collaborations, and understand the dynamics shaping the expansive world of big franchises.


Live Ops Landscape

The world of live ops is rapidly evolving, and games companies must adapt their approach to keep up.

This track highlights the need for improving and updating to maintain ongoing engagement with online communities, and shares helpful ways to keep players coming back for more, ensuring that games continue to thrive in the long term.


Marketing Mavens

Learn the latest tactics and best practices for marketing from the thought leaders and agencies that are revolutionizing the industry.

From targeting specific audiences to creating engaging content, this track will equip you with the skills and knowledge you need to take your marketing strategy to the next level.


Master the Multiplayer

Multiplayer games continue to dominate the charts, captivating gamers worldwide. To excel in this fiercely competitive landscape, consider these essential tips, cutting-edge technology, and the secrets for success.

Master the art of teamwork, leverage innovative game mechanics, harness the power of cloud gaming, embrace cross-platform compatibility, and deliver a seamless, immersive experience. Unleash your potential and conquer the multiplayer arena!



Unleash the full potential of cutting-edge advertising formats, in-app purchases (IAPs), and other groundbreaking monetization developments in this specialised track. Stay ahead of the curve by exploring the latest advancements in targeted advertising, optimising IAP strategies, and leveraging innovative monetization models. Discover the keys to effectively monetize your games and maximise revenue streams, ensuring long-term success and profitability in an ever-evolving industry landscape.


Publishing Power

Explore the challenges and opportunities of games publishing. Including insights into the unique cultural and regulatory considerations of global regions, as well as strategies for navigating these challenges and maximising revenue potential to get the most out of your publishing deal and take your game’s launch to the next level.


Recruit and Restart

Industry experts share the latest strategies and best practices for attracting, recruiting, and retaining top talent.

From promoting diversity and inclusion to effective talent acquisition and retention strategies, this track will provide valuable insights on how to build a thriving and sustainable workforce. Additionally, attendees will learn how to effectively navigate setbacks and return to growth, with a focus on resilience and adaptability.


Show Me The Money

Stay updated on the latest trends in the world of investment and gain practical insights on how to secure impactful funding for your business.

Explore strategies to attract investors, navigate funding options, and make informed financial decisions. Join us to unlock the keys to funding success and discover the latest trends as the games industry goes through this turbulent period.


The Developer Toolkit

Gain valuable expertise from game development professionals as they divulge insights into pivotal tools, software, and methodologies vital for crafting top-tier games.

Unlock optimization techniques, efficient workflows, and adept teamwork advice for ensuring excellence in game creation.


The Growth Track

In addition to mastering gameplay mechanics, understanding user acquisition and retention techniques is crucial for growing your game. Gain essential insights into effective strategies on how to grow your business in adverse and new environments, optimise your game’s user interface, and continuously analyse player feedback.

With these strategies for expanding into new territories and adapting to changing market conditions, you can attract and retain a dedicated player base, ensuring steady growth and success for your game.



UGC Update

Embark on a journey into the dynamic world of user generated content (UGC)! On this new track, you’ll find illuminating talks and panels exploring why UGC stands as a cornerstone of modern games.

Learn effective strategies to nurture and celebrate UGC within your games, fostering a vibrant and engaged community of creators. Gain inspiration from standout examples of games that have mastered the art of UGC integration. Stay at the forefront of trends around the escalating prevalence of UGC in the contemporary gaming ecosystem.

Elevate your game development journey with insights that empower you to embrace and amplify the creativity of your user base.


Virtual Visions

Dive into the immersive world of virtual reality and augmented reality. Back in the limelight again following the Apple Vision Pro announcement, the VR/AR/XR scene has never been more exciting.

In this track, we embark on a transformative journey through the latest advancements and groundbreaking applications, exploring cutting-edge insights that will redefine the possibilities of this rapidly evolving technology landscape.


Web 3 Wonders

Discover what lies ahead for the blockchain gaming scene and delve into the transformative techniques and strategies shaping this freshly-invigorated market.

Ownership, decentralisation, NFTs and more: elevate your gaming strategy with talks and panels covering web3 technology, and hear from experts who are shaping the way games are played and monetised.


Webstore Wizardry

Discover the growing significance of webstores and how they can play a pivotal role in the industry. We’ll uncover valuable insights on how game creators can leverage these platforms to monetise their creations.

You’ll gain a deeper understanding of how online stores integrate with the current gaming ecosystem, including in-app purchases and official app stores, and receive actionable tips on optimising your presence in the webstore landscape, ensuring a successful and rewarding experience for both creators and players.