A brand-new one-day event dedicated to the global app economy
The APPS BUSINESS SUMMIT at PG Connects London 2026
NEW FOR 2025!
With AI set to prove one of the most impactful arrivals to games development, the time is right to dedicate significant coverage to this sizzling topic as part of our industry event series.
Enter the AI Gamechangers Summit on October 8.
Focused on the intersection of artificial intelligence and the games industry, this event covers PC, console, mobile, XR and even an occasional drop of web3. Featuring a curated programme delivered by leading experts in the field, this summit provides a unique and essential insider perspective on how AI and ML are shaping everything from narrative design to QA, monetisation, and UA – giving you the key lowdown on this evolving field and its implications for the games industry.
The AI Gamechangers Summit is a partner event of PGC Helsinki taking place at the same venue – access is included as part of the PGC ticket.
WHAT TO EXPECT FROM POCKET GAMER CONNECTS HELSINKI 2025…
The APPS BUSINESS SUMMIT at PG Connects London 2026
Let’s get social!
MEET SOME OF OUR APPS BUSINESS SUMMIT SPEAKERS…
THE TRACKS FOR 2026 INCLUDE…
App Excellence
HONING YOUR PRODUCT: Uncovering best practice approaches for refining your app prior to market.
09:55–12:00 | Frobisher Auditorium – Level 4 – Barbican Centre
Today’s app world isn’t exactly the most sensitive of environments when it comes to second chances. That’s not to say iterations to evolve the dynamics, characteristics, and offerings of an app aren’t welcome – but in a loud world, you need to start off with a bang. Our experts will talk you through the processes involved in successfully finessing your app so that it hits the app stores in finest form.
SPONSORED BY
Includes sessions from:
Ezgi Dogan
App / Game Monetisation Consultant
Nadia Khafaja
TikTok
Marc Bearman
Mistplay
Game2App
MAKING THE SWITCH: Discover how you can journey from the games world to apps.
12:00–12:50 | Frobisher Auditorium – Level 4 – Barbican Centre
The mobile games and non-gaming apps worlds share many similarities, providing a landscape in which game developers can potentially look at non-gaming apps as their next destination to cultivate a successful business. Learn from the experts at Duolingo to explore how you can make the journey from games to apps and discover where the key opportunities lie.
SPONSORED BY
Includes sessions from:
Osman Mansur
Duolingo
Sebastian Totté
Rakuten Viber
Hannah Parvaz
Aperture
Deal Dynamics
UNDERSTANDING CORE BUSINESS PRINCIPLES: Dive into the day-to-day essentials of running a successful apps business.
14:00–15:10 | Frobisher Auditorium – Level 4 – Barbican Centre
From monetisation principles to user acquisition insight to latest industry trends to core strategic knowhow, to the business of apps itself, this track will ensure you come away with the lowdown on the essential elements that contribute towards a successful apps operation.
SPONSORED BY
Includes sessions from:
Jyoti Pannu
Booking.com
Herdjie Zhou
Bitjust
Suma Amreiz
AudioMob
Revenue Unlocked
MONETISE TO CAPITALISE: Learning from apps, and from games, for mutual benefit.
15:10–16:10 | Frobisher Auditorium – Level 4 – Barbican Centre
When it comes to generating revenue, the apps and games worlds can share two sides of the same coin and yet their individual approaches can differ significantly. By taking a closer look, however, we can analyse what each ought to extract from the other, consider how best to implement it, to ultimately ensure maximum monetisation across the board.
SPONSORED BY
Includes sessions from:
Chip Thurston
FastSpring
Igor Lyubimov
web2wave
Pascal Koslowski
Kowalski & Company
YOUR AT-A-GLANCE SCHEDULE FOR
THE APPS BUSINESS SUMMIT LONDON 2026…
All times listed on the site here are GMT+0 which is our local UK time.
NOTE: The schedule may be subject to change without notice due to circumstances beyond our control.
THE APPS BUSINESS SUMMIT LONDON 2026…
NOTE: The schedule may be subject to change without notice due to circumstances beyond our control.
