Content, IAP, and ads all impact the user experience, retention, engagement and of course, revenue. When aiming to maximise potential user LTV, developers today rely on data dispersed across UA, Monetisation (ads & IAP) and product. In this session, Fyber will discuss how data silos can be broken and how the efforts of different teams that usually monitor different data points can be consolidated to understand and boost user LTV.

Location: Date: January 21, 2020 Time: 10:30 am - 11:00 am Shalom Michaeli Managing Director Fyber Shalom Michaeli Matt Baker Business Development Lead UK Fyber Matt Baker
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