Bringing together parties from the gaming industry with different backgrounds, who share common ground by entering the hypercasual genre. Have you ever wondered why people are investing in hypercasual games? There are different reasons for each party, whether they are developing a game or investing in one. For this session, we have our invaluable partners with us to share their experiences in hypercasual gaming. They will be giving insights about the dynamics of hypercasual gaming both in terms of game creation and the business side of the hypercasual industry.