Albert, Lead Product Manager from Square Enix Publishing West, introduces his new team as he describes their approach regarding mobile publishing. Starting with an outline of the classical publisher – developer relationship, the challenges from both sides and why the traditional structure can be problematic if set up incorrectly. Albert exposes a different way of looking at this relationship that is a win/win for everyone in terms of improving collaboration and aligning incentives.

Location: Date: January 20, 2020 Time: 11:40 am - 12:00 pm Albert Custodio Martinez Product Lead Mobile Square Enix Albert Custodio Martinez