Co-Founder
FabZat

Matthieu lives, eats, sleeps, and dreams video games. His life path is one big role-playing game. He started his quest with 3 years at L’Oreal as Product Manager. This earned experience points for understanding how to promote and sell products for teens and young adults. In the 8 years that followed, Matthieu has gone through leveling thanks to various game industry positions in operational marketing and editorial for Cryo Interactive and Dream Catcher. In 2004, he became one of the main pioneer of F2P as Marketing Director for InFusio, the company that has invented both the Appstore, IAP and Freemium on Mobile! From 2007 to 2013 he played his life’s game as two character’s classes, consultant in F2P for companies such as Square Enix, Vivendi Universal, and AMA, and lecturer in leading video game schools and gaming conferences. In 2013 he co-founded FabZat, the company that has opened a new monetisation stream, ‘in-app merchandising’, thanks to 3D and 2D printing of players’ assets direct-from-game.

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