Director, Creative & Content
Hopster

Sharna is Director of Creative and Content at Hopster, a TV and Learning app for 2-6 year olds. They’re making screentime smart by blending popular shows for children with games. Hopster had over 200,000 downloads in its first year, and was named one of Apple’s Best Apps of 2014.

Before joining Hopster, Sharna was the Editor of Tate Kids for 6 years where she developed brand and content strategies, and launched the site in 2008. Her focus was on digital toys and games. Tate Kids won the Best Youth Website Webby in 2009 and is a triple Children’s BAFTA nominee with nods in the Animation, Learning Primary, and Interactive categories. The Wondermind project was a finalist in the 2012 SXSW Interactive and Webby Awards and won two Lovies.

Prior to Tate, she worked at an educational communications agency where she produced resources for companies including E.ON and Cadbury. She had her own children’s content creation company, Seahorse, where she consulted on digital learning projects for clients including Renault, Birds Eye, and Morrisons. She created IP independently and with digital agencies, publishers and start-ups. In November 2014, her books The Tate Kids British Art Activity Book and The Tate Kids Modern Art Activity Book were published.

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