EMEA BD Manager, Google Play Games
Google UK

Tobias Knoke is responsible for developing the ecosystem of Google Play Games in Western Europe. He is partnering with game developers to create best user experiences, building player communities, and launching sustainable businesses on Google Play.

Tobias has been working in the gaming industry for the past seventeen years. Prior to Play, he was advising mobile gaming companies and global tech brands on user acquisition at Google. Before joining Google in 2009 he was working on web game partnerships for AOL Germany and contributed as an editor to several online gaming portals.

Tobias holds a BA from the Hamburg School of Business Administration and an MBA from ESCP Europe. He has been a speaker at numerous industry conferences and serves as a guest lecturer in Digital Marketing and Mobile Games.

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