This topic will cover the influencer marketing ecosystem in the Eastern European region and will give answers to both indie developers and big publishers if it is worth it to work with influencers there. As one of the leading studios in the region we will share our experience from a recent successful campaign we had in the region and will provide answers to the following questions:

1.What is the player profile in the region and is it worth it to gain players there?
2.Overview of the influencers in Eastern Europe. What is the current state of the market, what are the prices? Are the influencers represented through agencies? Do influencers bring higher quality users than traditional advertising? 3.Tips to work with influencers in Eastern Europe. Our experience and what is the best approach?

Location: Date: January 20, 2020 Time: 2:40 pm - 3:00 pm photo-Mario-Vasilev Mario Vasilev
Superstar Session: Influencer Marketing Sucks (and Some Best Practices) [Jetfuel]
Panel: Maintaining Authenticity: Best Practises to Work with Influencers