Programmatic buying and header bidding have become some of the most abused buzzwords in the mobile advertising industry. What do they truly mean? How can game developers benefit from the most recent progress on adtech? Why are there so many solutions out there? How is header bidding changing from the web to in-app? How should game developers change their monetisation stack in order to make more money? This session will resolve some of these questions that ad monetisation managers are continuously asking today and will equip the game developers in the room with the necessary knowledge to maximise their revenues in 2020.